Italian underwear brands

20 Best Italian Lingerie Brands for Luxury Underwear

Italy is home to some of the world’s most renowned fashion brands, and its lingerie industry is no exception. From luxury brands like La Perla to emerging designers, Italian underwear brands offer various styles and sizes to suit every body type. Look no further if you’re looking for the best Italian lingerie brands.

What Are the Best Italian Lingerie Brands?

Here’s a list of the best 20 Italian women’s underwear brands.

La Perla

Founded in 1954, La Perla is an Italian luxury lingerie brand many women choose for its exclusivity and uniqueness. This company, one of the best lingerie brands, is renowned for producing sophisticated, high-quality lingerie and pajamas for women, including plus-size products, such as bras, panties, and pajamas.

Apart from its brick-and-mortar shops, La Perla has an online store where customers can purchase their favorite products. It’s a well-established and respected brand in the lingerie industry that pays attention to detail and craftsmanship.

This prominent Italian fashion house has been celebrating women’s journey into femininity with its innovative designs for decades through timeless designs. La Perla is now one of the most popular Italian lingerie brands globally.

La Perla’s alluring lingerie lines are irresistible, and the brand’s evolution with changing seasons gives wearers confidence, individuality, and unmatched quality.

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Intimissimi, an Italian underwear brand, is well-known for its high-quality, fashionable, and comfortable lingerie and underwear for women, men, and children. Established in 1996, it offers a broad range of products, such as men’s underwear, lingerie, bras, pantyhose, and hosiery.

Intimissimi lingerie caters to every budget and has a product line that appeals to every segment. Their classic Italian-style designs make customers feel unique and special. The company has stores in 51 countries and branches in eight Italian cities, mainly Rome and Milan.

Using high-quality materials in its products and providing a wide range of sizes ensures that Intimissimi fits all customers. They have everything from everyday basics to luxurious, alluring lingerie, making it one of Italy’s leading brands.

Intimissimi’s designs blend comfort and aesthetics and are always on the cutting edge of fashion. The company aims to help its customers’ femininity grow and inspire them daily. It has found a way to mix comfort and aesthetics in stylish designs, making it one of our favorite Italian lingerie brands.

Intimissimi’s styles are dedicated to independent, creative women who are confident, self-loving, and sensual and know precisely what they want. This brand has quickly established itself as one of the best Italian underwear brands, thanks to the fresh and seductive designs it offers.

Cosabella Lingerie

Cosabella (Italian for “beautiful thing“) is a leading luxury Italian lingerie brand that celebrates every woman’s individuality. Combining traditional Italian style with modern fashion, each piece is carefully handcrafted from local fabrics to create a refined look.

Established in Italy in 1983, Cosabella is now based in the United States and is renowned for its quality, stylish, and comfortable lingerie.

Considered one of the best Italian bra brands, the label offers a wide range of stylish underwear, from silk soft bras in multiple sizes to lace bralette tops, and an array of lingerie, including lace panties, intimate red sets, and nursing bras, all inspired by the latest Italian fashion.

Cosabella’s special collections cater to different body types, and their young adult collections are particularly popular. The brand blends classic Italian style with modern, sensual fashion, influenced by contemporary women’s needs, while celebrating every woman’s strength, independence, and individuality.

Skilled artisans carefully make all the delicate Italian fabrics used in these stunning lingerie sets, and their love for creating lingerie is evident in the high quality of their products. This small company is quickly gaining popularity and becoming a favorite among those who appreciate luxury Italian lingerie.

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Cotton Club

Cotton Club is an Italian underwear brand known for producing quality, stylish, and comfortable designs. They use high-quality materials, including 100% cotton, to create products in different styles, such as boxers and briefs.

Cotton Club’s underwear is famous for its long-wearing ability, durability, and moisture-wicking capabilities that keep you cool and dry. They also offer special design collections that cater to different tastes.

Besides its functional features, Cotton Club is renowned for its Italian style and trendy designs in various colors and patterns. It is one of the Italian underwear companies that have contributed to luxury underwear, blending sophistication and extravagance into equal measure.

Cotton Club’s lingerie is made from beautiful tulle, pure silk, and luxurious, delicate lace, celebrating the power and beauty of the feminine form. Each piece is crafted with meticulous attention to detail, and the intricate stitching and unique modern patterns are stunning.

Ritratti Milano

Ritratti is a Milan-based luxury undergarment brand famous for its elegant and sensual designs, known to spark the imagination. The company takes pride in its Italian roots, and its products are designed and crafted in Italy using the finest materials and Italian craftsmanship.

Ritratti Milano is well-recognized in Italy and internationally for its bold and beautiful designs that combine strength, beauty, and flair. The brand creates some of the best Italian lingerie on the market, catering to modern women’s needs by designing seductive, timeless, sophisticated items.

With Ritratti Milano, customers can find the timeless charm they seek in a lingerie set that’s sure to impress.


Incanto is a well-known lingerie brand that has brought a fresh approach to the industry. They produce some of the most sensual and well-crafted lingerie available. Their elegant designs are highly sought after by women, and their products are made from natural materials that are compatible with the body.

Incanto has quickly become one of the best Italian lingerie brands, thanks to its team of designers who work to create collections that reflect the latest trends in the fashion industry. The brand has imposed innovative thinking about lingerie, making it highly sought after across Europe.

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Tezenis, an Italian underwear brand founded in 2001, has stores in 38 countries worldwide. They are known for their quality, stylish, and comfortable underwear for women, men, and children.

Tezenis offers a broad range of products, from push-up Italian bras and pantyhose to socks, with their sexy lingerie collection standing out. What sets the company apart is its focus on providing high-quality underwear at affordable prices, making it one of Italy’s most cost-effective lingerie brands.


Yamamay is an Italian fashion company producing high-quality, stylish underwear and swimwear. Based in Milan, the brand creates comfortable and flattering products. Yamamay offers various underwear styles, including bras, panties, shapewear, and pajamas, designed to suit different body types and available in various sizes.

In addition to its functional features, Yamamay’s underwear is renowned for its fashionable designs, with color and pattern options that cater to different tastes. The company is committed to using high-quality materials, such as cotton and microfibers, to ensure its products are durable and long-lasting.

Yamamay is one of the best Italian lingerie companies, offering options for women, men, and children’s underwear, catering to a diverse customer base.

Malena Lingerie

Malena Lingerie is an Italian lingerie brand that embodies femininity, elegance, and seductiveness with its slogan, “You are the only goddess.” If you’re searching for sexy and fantasy underwear, Malena is the right place to look.

The brand’s prominent Mythology Collection is inspired by Greek mythology and features unique designs named after characters and fairies from ancient Greek legends.

Malena Lingerie is a fantastic addition to the best Italian lingerie brands list. Their philosophy focuses on making women feel confident, beautiful, and powerful with classic and romantic pieces that fit comfortably and evoke sensuality and strength.


Founded in 1978, Versace is a leading Italian luxury fashion brand known for its high-end, stylish, sophisticated apparel and accessories for men, women, and children, including luxury lingerie.

Versace products are designed by a team of skilled designers and crafted with high-quality materials, ensuring their durability and longevity. Their extensive catalog of underwear products includes bras, panties, bikinis, and pajamas.

Although Versace’s primary focus is not on underwear, its lingerie products are designed to make the wearer feel special and confident.

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Cristina Aielli

Cristina Aielli is an Italian fashion designer who draws inspiration from the power and self-confidence of women in creating her unique lingerie brand. Her handmade underwear designs are sophisticated and sensual, exuding elegance and sexiness.

Aielli has taken basic underwear to the level of haute couture, believing in the beauty of uniqueness and artisanship in each garment.

This brand has brought a renewed sense of creativity and craftsmanship to Italian lingerie using delicate lace, playful tailoring, intricate details, and exquisite, friendly fabrics.

Every Cristina Aielli haute couture lingerie piece is finely crafted by hand in Rome, Italy, reflecting the designer’s commitment to quality and luxury.

Paladini Lingerie

Paladini Lingerie, founded by Gianni Paladini, draws on traditional Italian tailoring techniques to create exquisite designs that embody style and sophistication.

This Italian lingerie brand focuses on crafting lingerie that is both comfortable and tempting, ideal for intimate moments. The carefully handcrafted lingerie pieces are made with meticulous attention to detail, leaving the wearer feeling strong, confident, and unique.


Renzo Rosso founded Diesel in 1978, and since then, it has become a respected and trusted Italian brand known for its quality, style, and commitment to sustainability. Diesel is a renowned Italian fashion company focusing on men’s underwear and offering high-quality, stylish clothing, accessories, and shoes.

The brand’s boxers are especially popular and known for their exceptional quality. Diesel is also recognized for its innovative and unique designs, featuring bold colors, prints, and graphics.

Ambra Corsetteria Italiana

Ambra Corsetteria Italiana is a prestigious Italian lingerie brand known for its high-end underwear. The company founders, Giuseppe and Margherita Toppino, are strongly committed to their Italian heritage and roots.

Their expertly crafted lingerie is adorned with beautiful embroidery and lace and made from the finest fabrics and materials, comparable to the highest-class haute couture lingerie.

Ambra Corsetteria Italiana preserves classic elegance with a modern twist, staying true to its roots while continuing to innovate in the lingerie industry.


Chitè Lingerie represents the finest Italian lingerie as an emerging, modern, and slow couture brand that creates unique, limited-edition, and on-trend underwear.

The company aims to empower women by boosting their self-worth, self-belief, and body image. Chitè believes that lingerie can catalyze self-discovery and the cultivation of self-love.

Chitè offers a wide range of colors and styles for women of all ages, featuring high-quality satin and jersey adorned with lace, velvet, and lovely patterns.

Leilieve by Manicardi

Leilieve by Manicardi is a brand founded in the 1960s by the Manicardi family. It has quickly risen to success and has paved the way for today’s sophisticated Italian lingerie with its innovative contributions. Their lovely lingerie is entirely Italian in style, from the intricate stitching to the use of high-quality materials, providing a perfect fit and exceptional comfort.

Flora Lastraioli

Flora Lastraioli is an atelier renowned for producing handcrafted Italian lingerie, making it one of the top-tier Italian brands. Founded in 1932 in Florence, Flora Lastraioli has been creating high-quality lingerie that is popular in the Italian market.

The brand’s tradition of excellence in crafting elegant handmade lingerie has been passed down through generations of women in Flora’s family. The Flora Lastraioli brand embodies a strong, sophisticated, and classy woman.

Shh Milano

Shh Milano is a small company that produces underwear crafted entirely from cotton. Their products come in various colors and designs with a touch of playfulness.

This company was founded by two women just five months after they met to spread a message to girls and women through their unconventionally sexy and playful cotton panties. Shh Milano creates high-quality intimates featuring intricate embroidery and unique designs.

Guia La Bruna

Guia La Bruna is an Italian lingerie brand that perfectly captures youth and romance, seamlessly blending patterns and materials to create a sensual and unique look. The brand’s designs are fun, youthful, and romantic, awakening the inner goddess in every woman who wears them.

Talented designer Guia La Bruna aims to create a modern, high-end business that breathes new life into old favorites. Her sensually romantic and contemporary touch updates old designs for today’s fashion world, showcasing the perfect blend of old and new.


Fantabody is an Italian brand that is committed to sustainability. The company uses recycled materials in their textile production, making their fabrics eco-friendly and all made in Italy.

The brand provides basic clothing lines, from lingerie to swimwear, designed to fit every body shape and promote sustainable underwear. Fantabody’s essentials are proudly handcrafted in Italy with upcycling textiles.

Their mesh pieces are not only trendy but also comfortable to wear. Once you start wearing them, you’ll feel confident and positive about who you are.

While Agent Provocateur is not an Italian lingerie brand, its exquisite lingerie designs deserve recognition. Founded in 1994 in England, the brand is renowned for its provocative and high-end lingerie inspired by the sensuality and glamour of Italy.

The co-founders of Agent Provocateur, Joe Corré and Serena Rees, have cited Italian actresses Sophia Loren and Gina Lollobrigida as their inspiration for creating lingerie designs. If you appreciate Italian lingerie, Agent Provocateur’s lingerie will surely delight you.

In conclusion, Italian underwear brands are known for their quality, elegance, and sophistication. Whether you’re looking for everyday essentials or something special for Valentine’s Day or other special occasions, these brands have got you covered.

From La Perla’s luxury designs to emerging designers, these Italian lingerie brands offer various styles and sizes to fit every body type.

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