Top 10 Shopping Destinations in Italy in 2024
Regarding shopping, Italy is a destination that truly has it all. From luxury fashion in Milan to artisanal crafts in Florence, Venice, and Rome, the country offers visitors diverse shopping experiences.
This article will look at the top shopping destinations in Italy in 2024 and highlight the best places for shopping and must-have brands.
1. Shopping in Milan
Milan, the capital of Italian fashion, is a top shopping destination for those searching for luxury goods. The city is home to a wealth of world-renowned fashion houses, designer boutiques, and high-end department stores, making Milan a must-visit for anyone looking for the latest fashion trends.
Best Shopping Locations in Milan
Via Monte Napoleone (also referred to as Montenapoleone) is widely regarded as one of the best shopping destinations in Milan and is known for its upscale boutiques and luxury fashion brands.
Here, you’ll find some of the world’s most prestigious Italian high-end brands, including Gucci, Prada, Giorgio Armani, Versace, and many more. The street, located in the city center, is a hub of activity, with fashion-conscious locals and tourists flocking to the area to browse the latest collections and purchase high quality products.
Other must-visit shopping destinations in Milan are Via Dante and the Rinascente department store, located in the city’s heart. This iconic store is known for its wide range of fashion accessories, beauty, and home goods and is the perfect place to shop for high-quality products from various well-known brands.
For those searching for more affordable shopping options, Milan is also home to several popular street markets and shopping centers. The Navigli district is a trendy shopping destination, with various vintage shops and unique boutiques selling a wide range of products, including jewelry, clothing, and home décor.
2. Shopping in Rome
Rome, the Eternal City, is a historic destination renowned for its stunning architecture and rich cultural heritage. In addition to its famous landmarks and museums, Rome is one of Italy’s most famous shopping destinations, offering various products, from high-end fashion to handmade crafts.
Best Shopping Locations in Rome
One of the must-visit shopping destinations in Rome is the famous Via del Corso, a famous shopping street lined with high-end boutiques and department stores.
In this famous Italian street, which originates from Piazza del Popolo, you’ll find some of the world’s most prestigious fashion brands, including Gucci, Prada, Armani, and many more. The street is a hub of activity, with fashion-conscious locals and tourists browsing the latest collections and purchasing high-end products.
Other popular shopping areas include Via dei Condotti, which begins at the base of the Spanish Steps, where you can find high-end Italian leather bags. For branded cosmetics, check out La Rinascente.
For a more budget-friendly experience, head to Via Cola di Rienzo for street shopping or Via dei Coronari for vintage articles. And if you’re looking for souvenirs to take home, Via del Governo Vecchio is the perfect spot to browse.
Another must-visit shopping destination in Rome is the Porta Portese market, a sprawling outdoor market offering a wide range of products, including clothing, jewelry, and handmade crafts. The market is a bustling hub, with locals and tourists browsing the stalls and purchasing products from various vendors.
Planning to go to Italy? Discover the safest Italian cities for a worry-free trip.
3. Shopping in Florence
Florence, the birthplace of the Renaissance, is a historic city renowned for its rich cultural heritage, stunning architecture, and historic buildings.
In addition to its famous museums and art galleries, Florence is considered one of Italy’s most popular shopping destinations. The city has various shops selling goods, from handmade leather goods to artisanal ceramics.
Best Shopping Locations in Florence
One of the must-visit shopping destinations in Florence is the leather market (Via Giovan Battista Zannoni), where you’ll find an array of handmade leather goods, including jackets, bags, shoes, and belts.
Locals and tourists flock to the area to purchase high-quality products from local artisan shops. Many goods sold in the market are made using traditional techniques passed down through generations, making them unique and one-of-a-kind.
Another must-visit shopping destination in Florence is the famous jewelry district near the Ponte Vecchio. Here, you’ll find a variety of jewelry shops selling a range of products, including gold, silver, and precious gems. The district is a hub of activity, with shoppers browsing the latest collections from some of the world’s most renowned jewelry brands.
If you’re searching for more unique shopping experiences, Florence is also home to many specialty shops selling handmade crafts and artisanal products. These shops are a great place to purchase unique gifts or souvenirs, with various products available, including pottery, ceramics, and textiles.
Experience the heart of Tuscany: Uncover its authentic charm on a Vespa tour starting from Florence.
4. Shopping in Venice
Venice, built on water, is a unique destination renowned for its picturesque canals and historic architecture. In addition to its cultural and historical attractions, Venice is a popular shopping destination, offering various products, from traditional Venetian glass to handmade textiles.
Best Shopping Locations in Venice
Looking for the best shopping spot in Venice? Head over to Le Mercerie in the San Marco District. This place is a shopping haven stretching from the iconic Rialto Bridge right up to the historic St. Mark’s Square.
You’ll be amazed by the bustling shops and stands lining the streets, packed with all sorts of treasures. They’ve got everything from the coolest new clothes to sparkly jewelry, funky costumes, and even the perfect souvenirs – you name it.
Another of the must-visit shopping destinations in Venice is the famous glassblowing island of Murano. Here, you’ll find a variety of glass-blowing factories and showrooms selling handmade glass products, including jewelry, vases, and ornamental items. People flock to the area to witness the skilled artisans at work and purchase unique, one-of-a-kind products.
Then, stop by the Rialto Market, where you’ll find a range of products for sale, including fresh produce, seafood, and handmade crafts. The market is a hub of activity, with locals and tourists browsing the market stalls and purchasing products from various vendors.
If you want a more traditional shopping experience, Venice is also home to several specialty shops selling handmade textiles and clothing, including silk scarves and linens. These shops are a great place to purchase unique gifts or souvenirs, with a range of products available, including traditional Venetian masks and lace.
Recommended Reading: Discover the best coffee shops in Venice and the perfect one-day trip to the floating city.
5. Shopping in Bologna
Bologna, the lively university city in Northern Italy, is a must-visit destination known for its rich cultural heritage, stunning architecture, and culinary delights. In addition to its historical and culinary attractions, Bologna is a popular shopping destination, offering a range of products, from high-end fashion to handmade crafts.
Best Shopping Locations in Bologna
A must-visit shopping destination in Bologna is the historic Mercato di Mezzo, a traditional indoor market offering various products, including fresh produce, cheese, and handmade crafts.
One of the must-visit shopping destinations in Bologna is the Via dell’Indipendenza, a fashionable street lined with high-end boutiques and department stores. The street is one of Bologna’s central hubs, with fashion-conscious locals and tourists browsing the latest collections and purchasing high-end products.
Bologna also has many specialty shops selling handmade crafts and artisanal products. These shops are a great place to purchase unique gifts or souvenirs, with various products available, including pottery, ceramics, and textiles.
Recommended Reading: Is Bologna Worth Visiting? Your All-Inclusive Travel Guide
6. Shopping in Naples
Naples, the vibrant coastal city in Southern Italy, is a destination known for its rich cultural heritage, stunning architecture, and delicious cuisine. In addition to its historical and culinary attractions, Naples is a popular shopping destination, offering a range of products, from high-end fashion to handmade crafts.
Best Shopping Locations in Naples
One of the must-visit shopping destinations in Naples is the historic Via Toledo, a fashionable street lined with high-end boutiques and department stores.
The street serves as a vibrant epicenter, with fashion-conscious locals and tourists exploring the most recent assortments and purchasing high-end products. If you’re looking for a unique shopping experience, Naples is also home to specialty shops selling handmade crafts and artisanal products.
A must-visit shopping destination in Naples is the Mercato di San Gregorio Armeno, a traditional indoor market offering various products, including fresh produce, cheese, and handmade crafts. At the market, locals and tourists flock to browse the stalls and purchase products from an array of vendors.
Spaccanapoli is another bustling street that allows visitors to shop at the local market and immerse themselves in the city’s vibrant culture.
7. Shopping in Turin
Turin, an elegant city in Northern Italy, is a destination known for its rich cultural heritage, stunning architecture, and delicious cuisine. In addition to its historical and culinary attractions, Turin is also a popular shopping destination in Italy, offering a range of products, from high-end fashion to handmade crafts.
Best Shopping Locations in Turin
One of the must-visit shopping destinations in Turin is the historic Via Roma, a fashionable street lined with high-end boutiques and department stores. Here, you’ll find some of the world’s most prestigious fashion brands, including Prada, Gucci, Giorgio Armani, and many more. The street is one of Turin’s focal points.
Another must-visit shopping destination in Turin is the Porta Palazzo market, a traditional indoor market offering various products, including fresh produce, cheese, and handmade crafts. Locals and tourists browse the market stalls to purchase products from various vendors.
Porta Palazzo market is also home to specialty shops selling artisanal products and handmade crafts. These shops are a great place to purchase unique gifts or souvenirs, with various products available, including pottery, ceramics, and textiles.
Looking for the perfect Italian-themed gift? – Look no further than our curated, comprehensive list of Italian gifts. From artisanal food and wine to home goods and travel and Italian language-related gifts, there’s something for every taste and budget.
8. Shopping in Genoa
Genoa, the historic coastal city in Northern Italy, is a destination known for its rich cultural heritage, stunning architecture, and delicious cuisine. In addition to its historical and culinary attractions, Genoa is a popular shopping destination, offering various products, from high-end fashion to handmade crafts.
Best Shopping Locations in Genoa
One of the must-visit shopping destinations in Genoa is the historic Via XX Settembre, a fashionable street lined with high-end boutiques and department stores. Fashionable locals and tourists flock to the street, making it a bustling center of activity.
Another must-visit shopping destination in Italy is the Mercato Orientale, a traditional indoor market offering a range of products, including fresh produce, cheese, and handmade crafts.
For those searching for more unique shopping experiences, Genoa is also home to several specialty shops selling handmade crafts and artisanal products. These shops are a great place to purchase unique gifts or souvenirs, with various products available, including pottery, ceramics, and textiles.
9. Shopping in Parma
Parma, a beautiful city in Northern Italy, is known for its rich cultural heritage, stunning architecture, and delicious cuisine. In addition to its historical and culinary attractions, Parma is a popular shopping destination, offering various products, from handmade crafts to delicious food to high-end fashion.
Best Shopping Locations in Parma
One of the must-visit shopping destinations in Parma is the historic Via Farini, a fashionable street lined with high-end boutiques and department stores. You’ll find some of the world’s most prestigious fashion brands here.
The bustling shopping street draws fashion-forward locals and tourists alike, who come to browse the latest collections and splurge on luxury products.
If you prefer a unique shopping experience, Parma is also home to many specialty shops selling handmade crafts and artisanal products. These shops are a great place to purchase unique gifts or souvenirs, with various products available, including pottery, ceramics, and textiles.
10. Shopping in Perugia
Perugia, the charming hilltop city in Umbria, central Italy, offers stunning architecture and beautiful landscapes. In addition to its historical and natural attractions, Perugia is a popular shopping destination, offering various products.
Best Shopping Locations in Perugia
One of the must-visit shopping destinations in Perugia is the historic Corso Vannucci, a fashionable street lined with high-end boutiques and department stores.
Another must-visit shopping destination in Perugia is the Mercato delle Erbe, a traditional indoor market offering various products, including fresh produce, cheese and specialty meats, and handmade crafts.
Specialty shops selling handmade crafts and artisanal products abound in Perugia, offering a vast array of unique gift and souvenir options such as ceramics, pottery, and textiles.
Shopping in Italy: Frequently Asked Questions
What should I buy while shopping in Italy?
Italy is a shopper’s paradise; you can find many treasures here! From handcrafted ceramics, delicious wines, and gourmet foods to high-fashion items, artisan chocolates, leather goods, shoes, and unique Venetian masks and glassware, there’s a whole world of goodies to explore and bring home.
Can I find cheaper clothing in Italy?
You can undoubtedly snag deals on quality Italian leather items like shoes and bags and find affordable Italian clothes. However, be aware that items from famous brands can be pretty expensive.
What brands should I keep an eye out for in Italy?
Look out for brands like Gucci, Prada, Dolce & Gabbana, Bottega Veneta, Ferragamo, Valentino, Versace, Moschino, and Giorgio Armani. They are all well-known in Italy and worldwide.
Is it cheaper to buy Italian luxury brands in Italy?
Many luxury brands are cheaper in Italy, especially if you’re from the USA or the UK. Prices are often slightly lower in the region where the brands come from, like Italy for Italian luxury brands. Many European countries have a tax refund system, meaning you can get a VAT refund on products over a certain amount.
Is Gucci cheaper in Italy?
Being an Italian brand, Gucci will often cost less in Italy, especially for US and UK folks. You might also find products unavailable in other markets so that you could end up with something unique!
What are the biggest Outlet Malls in Italy?
Italy also boasts fantastic outlet malls where you can find luxury Italian brands at even better prices. Check out these three:
1. Serravalle Designer Outlet
Serravalle Designer Outlet is the largest outlet village in Europe. It is strategically positioned for effortless reach from cities like Milan, Genoa, and Turin.
You can arrive there from Milan in about an hour, from Genoa in less than 45 minutes, and from Turin in just under an hour and a half.
With over 200 stores offering discounts between 30% and 70% on famous luxury Italian brands, it’s a dream come true for shoppers.
2. Barberino Designer Outlet
A short drive or bus ride from Florence or Bologna brings you to the Barberino Designer Outlet, packed with over 100 stores. You’ll find great discounts on brands like Dolce & Gabbana, Prada, and Cavalli.
Related Reading: 21 Best Italian Sunglasses Brands: Top Styles & Craft
3. Fidenza Village
Just an hour from Milan, the Fidenza Village outlet offers a similar experience to shopping in Italy’s fashion capital. You’ll find brands like Missoni, Valentino, and La Perla, often with items from the current or previous season.
In conclusion, Italy is a shopping destination that truly has it all. From luxury fashion in Milan to artisanal crafts in Florence, Venice, and Rome, the country offers visitors diverse shopping experiences.
So, add these shopping destinations to your next trip if you’re a fashion enthusiast, a lover of traditional crafts, or simply looking for unique Italian souvenirs.
Additional Reading:
